Digital print label Juma has announced a new partnership with international retailer Harvey Nichols. The limited edition line of scarves, created by Canadian brother-and-sister design duo Jamil and Alia Juma, is set to land exclusively in the company’s Hong Kong location this fall. We caught up with the pair as they place the finishing touches on the collection.
On the collaboration: “Harvey Nichols picked up our Spring/Summer 2011 collection for Hong Kong and the response has been tremendous. Their team then contacted us and over the course of many meetings in New York, Paris and over email, we designed a collection of scarves that are exclusive for them and their customers.”
On the inspiration: “The inspiration is tribal in nature and incorporates wildlife including butterflies, parrots and feathers. The colour palette is vibrant and energetic while dark and moody using corals, black, burnt orange, electric blue, violets and peach.”