By teaming up with eBay and creating a digital trunk show, Derek Lam’s foray into affordable luxury swept him to the forefront of fashion and technology. Lam explained “having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment.” About working with eBay the designer noted that the “…technology offers [him] a unique and innovative opportunity to reach new and existing customers directly and to create fashion they desire.”
Through an online voting system, Lam fans were able to vote for their favourite pieces. The result—which we’ve been counting down to since our last report—is five new summer dresses that exude summer bliss. Though a luxury label launching an affordable collection is nothing new, the collection’s eBay exclusivity means Lam’s affordable line warrants no long line-ups or hair-pulling. What a relief!