Fashion

Denis Gagnon To Open First Store

Canada's most evocative designer reveals plans to open a boutique in Montreal

A look from Denis Gagnon’s Spring/Summer 2011 collection

La Belle Provence’s most beloved designer is opening his first standalone store in tony Old Montreal. Boutique Denis Gagnon, set to soft launch in March before officially opening in early April, will be located at 170B Saint-Paul St. West.

The intimate space (designed by Etienne Hotte) will capture the spirit of Gagnon’s moody atelier, with bespoke services offered alongside demi-couture and his acclaimed prêt-à-porter. “It will be used like an incubator for new ideas,” says Gagnon from Montreal. “The boutique will also allow me to test unique products before offering them to buyers.” 

To say Gagnon’s moment has finally come would be an understatement. The designer is coming off an incredibly successful year that saw him collaborating with democratic fashion labels such as Bedo and ALDO, starring in documentary film Je M’appelle Denis Gagnon and mounting a retrospective of his work at the Montreal Museum of Fine Arts. But to Gagnon, this new boutique will allow him to get back to basics and interact with the women who appreciate his goth-infused work. “Opening a boutique will give me an opportunity to be close to my customers,” says Gagnon. “A kind of one-stop shopping into the world of Denis Gagnon.”

For more on Denis Gagnon, check out the February issue of FLARE