On May 14th, slip on your favourite pair of denim jeans for a good cause: the fight against breast cancer. The CURE Foundation has been running National Denim Day since 1997 to help raise awareness and money for breast cancer research and technology, collecting over $1.6 million last year alone. This year, Bluenotes has teamed up with the CURE, and for every pair of long denim sold the week of May 14th, a dollar will be donated to the foundation. Dynamite and David Bitton are also sponsors. Alternatively, donate $5 to the cause and wear denim to show your support. A great pair of jeans inspires confidence and will never go out of style, so it’s a win-win situation!