Fashion

Cotton Inc. Signs Kate Bosworth As Their New Face

Bosworth launches singing debut through new role as advocate for Cotton Inc.

Photo by Cotton Inc.

Featuring the likes of former FLARE cover girl Zooey Deschanel, through its first installment, and Colbie Caillat, in its second, Cotton Inc.‘s The Fabric of My Life campaign has been working with recording artists to reintroduce the brand to a hip and new crowd. For the first time, Cotton Inc. is using award winning actress Kate Bosworth to front the refreshed campaign. With her experience gracing labels like Calvin Klein and Coach, Bosworth makes for a natural fit. Though Cotton Inc. is going with an actress this time around the role will still have a bit of singing. We’ve captured a clip of Kate’s first foray in music and like what we hear. Her sweet, airy sound fits the charm and ease of Cotton Inc. – perhaps we’ll even see a record deal in her future. Looks like Gwyneth Paltrow may need to move over for the industry’s latest actress-turned-singer.

http://www.youtube.com/watch?v=jD56ns9KSq0

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