The outerwear brand Soïa and Kyo is sold all across the country and enjoys credible success. Thus their show, claiming a desirable early evening time slot in the runway room at David Pecaut Square, is something in which the company is able to invest a significant amount of money. And it showed. Unless you knew the brand and its focus, anyone watching couldn’t have guessed that Soïa and Kyo makes only coats. Although each model wore a jacket – trenches, suede bombers, nylon anoraks – the styling was good enough to persuade one into thinking that all of the pieces were theirs. It’s a good lesson for many of the emerging designers who are also presenting this week: unless the pieces are full-on fashion, on-point styling can take your show from dull to fresh. With turbans, round sunglasses, and raffia shorts, the collection was a sweet spring outing. The danger here was that the coats – which should have been the focus – took back seat. There was, however, a standout fuchsia suede jacket and a khaki-coloured leather jacket with black sleeves that stuck in my mind. They’ll surely be popular pieces come spring.
Coolest Coats From Soïa & Kyo for Spring 2013 at Toronto Fashion Week
The styling takes centre stage during this refreshing presentation