Fashion

Confirmed: H&M To Launch New Brand & Stores In 2013

Rumours are put to rest as brand expands with new label

Confirmed: H&M To Launch New Brand & Stores In 2013

Photo Courtesy of H&M

Confirmed: H&M To Launch New Brand & Stores In 2013

Photo by Keystone Press

Confirmed: H&M To Launch New Brand & Stores In 2013

Photo by Keystone Press

Confirmed: H&M To Launch New Brand & Stores In 2013

Photo Courtesy of H&M

After weeks of speculation H&M has confirmed that the company will be launching a new brand with flagship stores in 2013. “We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS [a European-based luxury label], which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group,” shared Karl-Johan Persson H&M’s chief executive officer in a statement released this morning.

But what will this new brand sell? Rumours are swirling that it will be spin-off of H&M’s upcoming red carpet line titled the Exclusive Conscious Collection which offers a range of luxe looks at an affordable price point. Worn by Michelle Williams and Amanda Seyfried, it seems like a perfect fit for  those seeing instant glam with star appeal.

Fun Fact: H&M’s sister brands include Cheap Monday, COS, Monki and WEEKDAY MTWTFSS.

Click here to see H&M’s Conscious Collection, in-stores April 12.

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