Launched last night at midnight and available now, Club Monaco has teamed up with Tumblr to unveil their Fall 2013 lookbook. The store—which was founded by Joe Mimran and Alfred Sung, but is now owned by Polo Ralph Lauren—is the first of its kind to make their digital lookbook available on the social media site, giving their customers a serious sneak peek months before the clothes hit stores. Recognize some of the models wearing the new looks? The retailer of classic, casual fashion opted to forgo traditional models and instead asked well known Tumblr bloggers to pose including Betty Autier of Le Blog de Betty, Jules Sarinana of Sincerely Jules and Camille Charrière of Camille Over the Rainbow.
Are you an active Tumblr user? With this new digital lookbook, you’ll be able share your favourite looks on your own Tumblr dashboards. Also, when the fall looks become available, you’ll be able to simply click on the product name to take you to the site to make your purchase. Access the lookbook here.