Club Monaco is London bound! The beloved homegrown Canadian brand, now owned by Polo Ralph Lauren, is partnering with Browns—one of London’s most exclusive fashion destinations—to offer an edited assortment of the brands must-have pieces. Both women’s and men’s apparel and accessories will now be available in Browns’ Shop 24, as well as online at www.brownsfashion.com. Similar to J.Crew’s recent partnership with Net-a-Porter, this is Club Monaco’s first foray into the European market and the timing couldn’t be better with the launch corresponding with the start of London Fashion Week.
To celebrate the partnership Club Monaco and Browns are hosting a special launch event tomorrow night in London that will be hosted by Lou Doillon—the French actress and fashion it-girl that stars in the retailers spring campaign shot by photographer Ryan McGinley. In a nod to the Spring 2011 campaign, a vintage photo booth will capture those in attendance and the photos will instantly be projected uniquely within the space. A longtime wardrobe staple for many Canucks, there is no doubt that Club Monaco’s playful mix of basics with a twist will be a huge success across the pond.