Calvin Klein Underwear released its women’s Fall 2013 campaign today, which features the return of iconic model-activist Christy Turlington Burns. Shot by fashion photographer Mario Sorrenti, the series not only marks the first CK gig for Sorrenti, but also the much desired return of Turlington Burns to Calvin Klein—the house that helped launch her career.
The campaign was shot in Vieques, Puerto Rico, and is slated to run in over 20 countries among the pages of the world’s leading publications. It showcases Turlington Burns in an array of silhouettes and fits from the classic push-ups to the modern t-shirt bra. The billboard campaign will go up at the corner of Houston and Lafayette in Manhattan and along Sunset Boulevard in Los Angeles on August 19.
The billboards will make their way to Canada on September 2, just in time for major exposure during the Toronto International Film Festival. The images will be featured on TTC bus stations and subway platforms throughout Toronto.
Turlington Burns first developed a relationship with Calvin Klein after walking his Fall 1987 show. The next year, Turlington Burns booked her first CK shoot with Irving Penn before moving on to become the face of the brand’s Eternity perfume. She later became the spokesmodel for several other campaigns from underwear and swimwear to CK Jeans.
Throughout her years in front of the lens. and on the catwalk, Turlington Burns has worked with leading brands including Maybelline and Versace. In 2010 she premiered her first-ever documentary—No Woman, No Cry—which she both produced and directed. Shortly after the doc was released, she founded a non-profit that assists in improving the well-being of girls and women worldwide. The charity, Every Mother Counts (EMC), has engaged people around the world with its mission: To end preventable deaths caused by pregnancy and childbirth around the world.