While he might not interested in running the house of Balenciaga (“Rumors surrounding Christopher Kane’s appointment as creative director of Balenciaga are unfounded,” said his spokesman), the leading designer is making a major professional move exiting his role as co-designer of Versus by Versace.
In a shift to reach a younger audience through a digital eye, Donatella Versace and her team will focus on a series of capsule collections (i.e. Versace for H&M 2.0 perhaps) with unnamed creatives (from designers to stylists) with immediate availability online through their soon-to-be-open e-shop. Flagship stores, lifestyle pieces and heavy promotion of their season-less collections are to come in late Spring 2013, with the relaunch happening in New York outside of the usual fashion week schedule.
But Kane’s not out of a job. The Scottish designer, who joined Versus in 2009, will focus 100% of his attention on the development of his namesake line which is stocked in some of the world’s top shops including Barneys New York, Opening Ceremony and The Room at The Bay.
Donatella to Kane:
“This is a very exciting development for Versus, and I’m thrilled to be engaged in such a major shake-up of the fashion world’s rules. I want to thank Christopher for his contribution to Versus over six seasons, during which I have been able to appreciate his extraordinary talent. Working with young talented people, and see them grow and develop as I have seen Christopher do over these years, is one of the most rewarding parts of my work. I wish him all the best for the development of his own line. He will always have my total support.”
Kane to Donatella (via WWD):
“I am so grateful to Donatella Versace for her support and the incredible opportunities she has given me. I respect her enormously and have learned so much from her. I have loved and appreciated working with her and will always be indebted to her. I am excited about the new Versus strategy, but the time has come to dedicate all my focus to the future of the Christopher Kane label.”