Chanel's Canadian Graffiti

The labels revamped SoHo store in NYC features neon instillation by a Vancouver artist

Tangible Interaction

Tangible Interaction

Fashion maverick Karl Lagerfeld hosted a neon-brite block party for the re-opening of Chanel’s SoHo store that had a bit of glam, grit and homegrown Canadian talent. Vancouver-based Alex Beim of Tangible Interaction’s was the mastermind behind the digitized graffiti installation that spanned the shop block and set the New York streets a glow. With infrared spray cans in-hand, fashion mongers and starlets like model Jessica Stam and actresses Sarah Jessica Parker, Blake Lively and Rachel Bilson spritzing the walls with signature scribbles that added to the visual noise. Even with the start of New York Fashion Week and the blitz of Fashion’s Night Out, Lagerfeld’s bash of urban-cool fluorescence left us in a state of brilliant bliss.