Fashion

Chanel Debuts New Line of Titanium Watches

Watch the new mind-bending advert featuring Chanel's latest watches

Chanel Debuts New Line of Titanium Watches

Photo Courtesy of Chanel

Chanel Debuts New Line of Titanium Watches

Photo Courtesy of Chanel

Chanel reveals a new line of titanium watches today that are decked out with a glitzy border of diamonds. The J12 Chromatic series, available for both men and women, lands in shops June 1, but we’re giving you a sneak peek at the debut collection and mind-bending advert. Photographer Guido Mocafico directed the spot, transforming the classic watch design into an underwater sea urchin-like figure for a glassy 30-reel that’s splashy in a luxe array of silver hues.

We don’t recommend deep sea diving in a J12, even if some styles offer water resistance to a depth of 200 meters, but a true sport enthusiast would appreciate these tough-as-nails styles.

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