Canadians You Need to Know Now: Julia Baylis

We hate a humblebrag, so we’ll just come right out and say it: some of fashion’s most game-changing creatives have True North origins, and we’re here to make it known. From a seriously muse-y artist-photog-it-girl to the editor-in-chief of the industry’s most trusted news source to the visionary buyer behind the world’s coolest online retailer, here are the Canuck insiders ruling fashion today

canadians in fashion

(Photo: Hannah Sider)

As co-founder of Me and You, a line of tees and intimates that celebrates 
all things nostalgic and girly, Julia Baylis is empowering women one pair of granny panties at a time. The 24-year-old Brooklyn-based designer started the line in 2014 with real-life BFF, photographer Mayan Toledano, after the two met at fashion school and bonded over their mutual frustration with the industry’s predilection for one body type.

canadians in fashion

Me and You lookbook images featuring babes of all shapes and sizes

Featuring cotton basics and full-coverage knickers emblazoned with feminist power statements, and shot on non-models of various sizes and ethnicities (their friends), the dreamy pastel-hued images (Petra Collins has been a collaborator) immediately went viral with the millennial cool-girl set. This fall, the brand is taking its campaign worldwide with another high-profile pairing: a body-positive collection for American Apparel. “We want girls to feel represented, happy and confident,” says Baylis. “They should be proud of their bodies, no matter their size.”

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