Canadians You Need to Know Now: Alana Derksen

We hate a humblebrag, so we’ll just come right out and say it: some of fashion’s most game-changing creatives have True North origins, and we’re here to make it known. From a seriously muse-y artist-photog-it-girl to the editor-in-chief of the industry’s most trusted news source to the visionary buyer behind the world’s coolest online retailer, here are the Canuck insiders ruling fashion today

canadians in fashion

(Photo: Luis Mora)

With her inked flesh, signature buzz cut and general aversion to all things overtly “pretty,” Calgary-born Internet muse Alana Derksen epitomizes the new darling of the fashion world: the anti-model model. Having grown up in a strict suburban home, she spent her youth mining the web for inspiration (“I was obsessed with European street-style blogs”). Then, in 2014, she flew to Toronto to visit a friend…and never went home. Soon photographer buddies were asking to shoot her, and last year, the 22-year-old signed with DNS, a Toronto agency with a focus on non-traditional babes. Her big break: fronting the spring ’16 campaign for New York streetwear label MadeMe, a.k.a. the Supreme for girls. She’s since scored gigs with Gucci and Nylon, and even turned down a runway booking with Vetements. Why? She had exams.

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