Fashion

Canadians You Need to Know Now: Reanne Evoy

We hate a humblebrag, so we’ll just come right out and say it: some of fashion’s most game-changing creatives have True North origins, and we’re here to make it known. From a seriously muse-y artist-photog-it-girl to the editor-in-chief of the industry’s most trusted news source to the visionary buyer behind the world’s coolest online retailer, here are the Canuck insiders ruling fashion today

canadians in fashion

(Photo: Kamil Bialous)

Reanne Evoy has dunked movie stars in milk for enRoute and directed campaigns with legendary fashion photographers like Alasdair McLellan for Aldo, and now the veteran creative director is killing it as the woman behind the visual identity for Kit and Ace. Having opened more than 60 stores in two years, the casual apparel brand
has gone from unknown Lululemon spinoff to one of the fasting-growing labels in the biz. “It’s not athleisure; it’s not fashion. It’s something that hasn’t existed before,” says Evoy, who joined the company in October 2015. “It’s an extraordinarily creative position to be in.”

canadians in fashion

Kit and Ace’s
 fall ’16 campaign directed by Evoy

It doesn’t hurt that, at a time when normcore and simplicity rule, luxury basics couldn’t be more relevant, meaning Evoy has the freedom to pull inspiration from everything from minimalist heroes like Jil Sander and Phoebe Philo (“there’s a stillness to high fashion right now”) to random images (90210 memes, Supreme campaigns) she finds online. “Mix all that with movement and a bit of irreverence—that’s where Kit and Ace is going.”

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