(Photo: Kamil Bialous)
Reanne Evoy has dunked movie stars in milk for enRoute and directed campaigns with legendary fashion photographers like Alasdair McLellan for Aldo, and now the veteran creative director is killing it as the woman behind the visual identity for Kit and Ace. Having opened more than 60 stores in two years, the casual apparel brand has gone from unknown Lululemon spinoff to one of the fasting-growing labels in the biz. “It’s not athleisure; it’s not fashion. It’s something that hasn’t existed before,” says Evoy, who joined the company in October 2015. “It’s an extraordinarily creative position to be in.”
Kit and Ace’s fall ’16 campaign directed by Evoy
It doesn’t hurt that, at a time when normcore and simplicity rule, luxury basics couldn’t be more relevant, meaning Evoy has the freedom to pull inspiration from everything from minimalist heroes like Jil Sander and Phoebe Philo (“there’s a stillness to high fashion right now”) to random images (90210 memes, Supreme campaigns) she finds online. “Mix all that with movement and a bit of irreverence—that’s where Kit and Ace is going.”
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