First of all, yes, that is his real name. And if it sounds like something out of a fairy tale, you should know that the man behind it is more of a tech wizard. Case in point: at his recent spring ’17 show, attendees were outfitted with virtual reality goggles for viewing his Internet-inspired collection. “It’s a post-ironic take on what you might see on someone’s hard drive,” says LeFlufy. “One day, archaeologists will sift through our Tumblrs.”
Since his 2013 debut (he started with menswear but expanded into womens’ for fall ’16), the Vancouver-born, Antwerp-based designer’s collections have been replete with early web-era winks (rave prints, circuit board–inspired fabrics, accessories made from tangled wires) that are as cool as they are genius, earning him breakout-star status from Vogue, W and WWD. And that’s not to mention his being shortlisted for some of the industry’s top prizes, including the Woolmark, the LVMH and the H&M Design Award. His name might sound like pure fantasy, but his career trajectory is anything but.