Fashion

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Create FEED Bag for Holt Renfrew

Holt Renfrew debuts new limited edition bags by two top American names

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Designs For Change With Limited Edition FEED Bag

Photo Courtesy of Holt Renfrew

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Designs For Change With Limited Edition FEED Bag

Photo Courtesy of Holt Renfrew

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Designs For Change With Limited Edition FEED Bag

Photo Courtesy of Holt Renfrew

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Designs For Change With Limited Edition FEED Bag

Photo Courtesy of Holt Renfrew

Canadian Exclusive: Tory Burch & Lauren Bush Lauren Designs For Change With Limited Edition FEED Bag

Photo Courtesy of Holt Renfrew

You don’t get more All-American than Lauren Bush Lauren. Yes, she’s the niece to George W. Bush and the newlywed to Ralph Lauren’s son David Lauren, but she’s far too can-do to sit back and simply be a best-dressed boldface name. Instead, Bush Lauren has thrown herself into fashion-meets-philanthropy to great effect. A prime example is her FEED Projects charitable organization, which recently partnered with Holt Renfrew and Tory Burch on a limited edition bag, $50 and on sale now. Between bites of a gingerbread cookie and a quick flip through FLARE (“Y’all send me the issue every month!”), she spoke with us about her latest project.

On collaborating with Tory Burch:
“About two years ago Tory and I sat down together, and we had been wanting to work together and do something. I love her style and she is such a cool designer and then when Holt’s finally said “you guys should partner on this” and we want to do this amazing charitable promotion, it was like, ah! Great, it finally gave us an excuse to do it.”

On the the FEED bag design:
“We had a brainstorm and obviously we brought a bunch of our FEED products and her aesthetic is so colourful with wonderful patterns and really bohemian chic. They found this amazing strap in the four different colours, and then just doing a very simple burlap bag.”

On the future of eco fashion:
“The whole idea of eco fashion is still pretty emerging, but there has been lots of neat innovations in textiles that are allowing designers to incorporate that more. For me it’s just bits and pieces here and there. I wear TOMS shoes, they have a lot of vegan, eco-friendly shoes and they are a very like minded company in that they give a pair for every pair they sell. I also try to find organic cotton T-shirts but I would say it’s not a really well established thing quite yet.”

On what happens next:
“If we are able to sell all the bags, which I hope we will be, we’ll be able to then donate $50,000 dollars to both of our foundations (FEED Projects and the Tory Burch Foundation). With the FEED money we’ll be able to give approximately half a million school meals. So it’s a really awesome goal to have and I know Tory will put it to use in her foundation funding micro-financing projects for women and empowering women.”

Click here for our exclusive chat with Tory Burch.

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