Fashion

Canadian Designer Jenny Bird Designs Limited-Edition Bracelet for Burt’s Bees

Support Canada’s declining bee population with these buzz-worthy friendship bracelets

Burt's Bees x Jenny Bird's 'For the Bees' bracelet

Photo Courtesy of Jenny Bird

Burt's Bees x Jenny Bird's 'For the Bees' bracelet

Photo Courtesy of Jenny Bird

You may not think so, but bees are a crucial part of our ecosystem. They pollinate crops—the same crops we find in supermarkets and on our dinner tables everyday.

Unfortunately, these hardworking insects are being threatened due to factors such as pesticide use, transported diseases through global trade, pollution and loss of habitat thanks to developments in urban and suburban areas. To put it in numbers, 43 types are currently in danger and 99 percent of the Rusty Patched bumblebee populations are already extinct.

But something is being done. This month, Burt’s Bees has joined forces with Canadian jewellery designer Jenny Bird to save the bees. Together, they have created a limited edition “For the Bees” friendship bracelet to help raise awareness and funds for at-risk bees.

The bumbling bracelet comes in 18-karat gold-dipped or sterling silver dipped brass, starting at $24. Plus, what’s as sweet as honey is that 100 percent of proceeds will go to the Pollinator Partnership, a not for profit organization that aims to protect and restore populations of pollinator species.

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