Burberry’s classic check is getting a makeover—and for good reason.
In support of LGBTQ youth, the fashion house has added a rainbow stripe to the iconic red, tan and black print for its latest collection. Calling the rainbow an “emblem for optimism and inclusiveness,” Burberry’s president and creative officer Christopher Bailey—who will present his last runway show for the brand at London Fashion Week this Saturday—says the colourful move is to honour those who do great work within LGBTQ communities. Fashionable and for a good cause? YAS PLEASE.
“My final collection here at Burberry is dedicated to—and in support of—some of the best and brightest organizations supporting LGBTQ+ youth around the world,” Bailey said in a statement. “There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
On top of the new rainbow design, Burberry also announced it is making donations to three LGBTQ charities—the Albert Kennedy Trust, the Trevor Project and ILGA—that are all “dedicated to broadening the awareness, mentoring and resources available around the world.” The brand says the donations are part of its effort to cement “its commitment to LGBTQ+ communities through a series of initiatives.”
The new rainbow check items will be available for sale immediately after the fall 2018 runway presentation. While we anxiously wait to see the entire collection, Burberry has given us a sneak peak on its Instagram, and we’re already coveting some rainbow-infused kicks. Shopping is justified when it’s for a good cause, right?
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