“I was twelve years old when I started reading Vogue. Even before that I was always watching Fashion Television…hosted by Jeanne Beker. I can still hear the theme song in my head.” — Brad Goreski, Born To Be Brad
Celebrity stylist Brad Goreski popped into Toronto last night to launch his North American book tour with Brooks Brothers featuring his first release Born To Be Brad, a look at the Canadian’s rise to fashion fame.
Last night’s hot topic: The end of Fashion Television.
Goreski, who opens his book with a tribute to Beker, passionately describes how she impacted his life and future: “I think the most important thing is that no matter what the next chapter is for Jeanne it will be major. No matter what happens she’s the voice of fashion for us. My book starts off talking about her and the show itself had a big impact on me. I was honoured to be interviewed by her last New York Fashion Week.”
In the book, Goreski describes how Beker exposed him, and millions of other viewers, to the foreign world of fashion. But does it still look so foreign for the star stylist with A-list clients like Jessica Alba and Demi Moore?: “I still feel like an outsider looking in. There are so many levels in fashion that I’m happy to dip in and dip out of it all. I think it’s healthy to feel like an outsider and I embrace it wholeheartedly. Every industry’s like that. Some people put so much energy into being at every party that I’d rather focus my energy on a shoot, my business or my family. I’m not hungry in that way…to say that I hung out at so-and-so’s apartment the night before isn’t on my agenda”
With his reality series It’s A Brad, Brad World heading into its second season, which exposes his life and the realm of celebrity styling, Goreski takes a moment to help those who aspire to follow in his footsteps:
Reader Question: How does a stylist make the transition from commercial clientele to top notch celebs?
“I think most of that had to do with the geography of it all. When I interned at Vogue in New York I had my mind set on being an editorial stylist in the city. But then I realized my life is in L.A. That’s where the work is–with celebrities. And the more I got into it, and being able to work with Rachel [Zoe], the more I realized I loved it. I loved the excitement, and sometimes drama, and energy around it. I think it really was all about where I was living.”