Louis Vuitton continues its iconic Core Values campaign, this time with U2’s Bono and his Edun-founder wife Ali Hewson. The duo were photographed with a espresso weekender bag and matching wood charm in the African field – which speaks to their long-standing devotion to the fight against poverty. LVMH, the luxury conglomerate that owns Louis Vuitton, acquired a 49% stake in the couple’s Edun label, which promotes economic growth and trade in Africa. To further raise awareness, a public exhibition of photos from the campaign, entitled. “Africa Rising”, will take place from October 5th to 17th in Paris.
Bono & Louis Vuitton's African Duet
The U2 frontman, wife Ali Hewson and the luxury house collaborate on a new campaign