“While some might be simple or haphazard, a lot of brands pride themselves on a full visual experience. Some windows take up to a year to create!” exclaims shop window photographer Julia Chesky of the blog Modelizing: The Art of Window Shopping. What started as a small site dedicated to only a few noteworthy labels in New York’s Meatpacking District is now a destination site to see the latest behind-glass masterpieces.
The former intern to photographer Ryan McGinley, who has been blogging since 2007, reminds us of the glamour and beauty in-front of an illuminated store window. Perhaps like an editorial spread seen in a magazine, a window display captures a moment that romanticizes a passerby for only a few seconds. For Chesky, snapping a window is a grand event. From lighting to wires to hidden treasures tucked behind mannequins, the photographer is there to capture it all. Here the clever shooter divulges the best and worst of the bunch with her signature no-holds-barred approach:
Chesky’s favourite windows:
“Bergdorf Goodman has the best windows, after that it goes to Louis Vuitton, Hermès, Calvin Klein and…I think something magical is about to happen at Bally and I’m really excited to see if they pull it off.”
Chesky’s least favourite windows:
“The worst list is a bit longer and easier…these are brands that were once good but just don’t care, can’t light things, are sloppy overall, or never change their displays—you name it. Saks goes between good and bad, but it is often not that great. And La Perla for taking away my beloved mannequins and replacing them with ugly ones. I will never get over it, sorry.”