Black-owned beauty businesses have been on a well-applauded rise in recent years. But when it comes to diversity in fashion, Black-led labels still feel like a rarity within the industry.
To be optimistic, representation in fashion campaigns and runway shows has gradually improved thanks to powerful conversations urging labels to hire models of different ages, races, body types and gender identities. But consumers also have to show up to champion diversity beyond the catwalk.
That’s why we’re pledging to switch up our shopping habits to support more fashion brands with talented women and men of colour at their helm. And not just during Black History Month, but all year long.
From homegrown companies on the come up to international superstars, we’re shining the spotlight on 10 Black-run fashion brands whose designers are bringing fresh perspectives, exquisite taste and ingenuity to the sartorial conversation. Plus, many of the makers are weaving their unique identities and diversity straight into their pieces.
So start scrolling and be prepared to open a bunch of new browser tabs.
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Jaffe Jofer Waterfall Coat, $375, brokeandliving.com
On a mission to challenge gender fluidity in fashion, this edgy Canadian brand is the brainchild of the all-Black female design team Charlene Akuamoah, Meghan Prosper and Nicole Simmons. The trio, who met in college, began creating accessories and documenting fashion, music and culture on their blog. Over time, broke&living organically diversified into unisex clothing comprised of two distinct vibes: Trend (“broke”), and luxury line The Collection, the “living” side to their brand aesthetic.