Bernie Sanders is officially a fashion muse—yup, really. On Wednesday, the Balenciaga show created a buzz at men’s fashion week in Paris when it unveiled a fall ’17 collection inspired by the 75-year-old Democrat and former presidential hopeful.
The models walked down in blue bombers, long coats, sweaters and giant scarves branded with “Balenciaga 2017” in a very similar font to Sanders’ 2016 campaign logo. Only days before Donald Trump’s inauguration and the Women’s March on Washington, you could assume the brand’s creative director, Demna Gvasalia, was trying to make a statement.
Backstage, he told the press he was inspired by the working class. “We worked around business attire and formal clothing. But we wanted to take away the rigidity and the coldness of the suit—that’s why there were a lot of elements of padding and comfort, being warm and cosy.”
With his egalitarian and socialist beliefs, Sanders is the perfect inspo for the all-comfort-no-care Everyman look. But the Vermont senator is also a beyond ironic fit for a luxury brand only a small population of shoppers can afford. It definitely gives “feeling the Bern” a whole new meaning.
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