Is JoJo Fletcher the best dressed Bachelorette of all time? In our opinion, yes, but we decided to consult an expert third party: Dana Weiss, the keen eye behind The Possessionista, a blog for finding the clothes worn on your favourite TV shows.
Weiss, who describes JoJo’s personal style as “sexy girl next door,” wastes no time diving into designer details–and she agrees that JoJo is a v. well-dressed Bachelorette. “I think part of it has to do with her personal style; she has a really good grasp on what works for her body.” Weiss also gives due credit to Cary Fetman, the show’s stylist, and notes that everything JoJo has worn has been perfectly tailored. “It speaks volumes to the importance of wearing clothes that fit you.”
In terms of brands, Weiss notes that while JoJo has sported some higher-end labels this season—including cool-girl standard Isabel Marant Etoile—she’s also been wearing lots of Zara and Bebe, as well as shoes from Steve Madden and Aldo. JoJo has also been supporting several indie jewellery designers, including Robyn Rhodes, Jules Vance and Rory Ashton.
Scroll through to see our favourite outfits from this season, plus Weiss’s top picks!
JoJo deserves a first impression rose for her debut outfit as Bachelorette.
What she's wearing: Blue Life romper, The Woods earrings
When she wore it: During her girl talk segment with former Bachelorettes Kaitlyn, Ali and Desiree.
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