Everything We Know About Former Bachelorette JoJo’s New Fashion Line, Fletch Clothing

It’s about time JoJo launched a clothing brand, am I right?

Erinn Stewart
Jojo Fletcher wears a red strappy dress from her clothing line, Fletch Clothing, while looking away posing with her hands on her hips.

(Photo: shopfletch.com)

JoJo Fletcher, a.k.a the most stylish Bachelorette in Bachelor Nation history (yes, we said that in our finest Chris Harrison voice), is finally coming out with her own clothing line. On Sunday night, she announced via Instagram Stories that she’s been working a line called Fletch Clothing. Even though it seems like every Bachelor Nation member under the sun comes out with their own something-or-other, we’re actually excited about JoJo’s much-anticipated collection. Here’s why:

It’s Almost a Year in the Making

For starters, it sounds like JoJo’s been working on this project for quite some time. She wrote in an Insta Story, “For the last (almost) year…I’ve been working on something really exciting and I CANNOT WAIT to finally share with you guys!” Unlike some fashion collabs that seem to pop out of nowhere, it seems as though JoJo’s been putting lots of time and energy into making her new brand just right.

It’s Not #SponCon

Hands up if you’re sick of seeing Sugar Bear Hair and FabFitFun ads all over Instagram? Us. Too. These days, it’s like contestants go on the Bach solely for the #SponCon opportunities that come out of it (we’re looking at you, Kamil, the “social media participant”). Don’t get us wrong, our girl JoJo has had her fair share of sponsored posts, but this project doesn’t seem to be affiliated with a brand in any way, which is v. refreshing.

A screenshot of sketches and colour swatches from JoJo's Instagram story.

(Photo: instagram.com/joelle_fletcher)

The Collection Is Super Cute

In her Insta Story teaser, Jojo shared an image of sketches and said “@shopfletch is COMING SOON!! Each piece was designed with so much thought and love and I am so excited to get to share it with you all!” From what we can tell, the line will be pretty on brand for JoJo, complete with lots of ruffles, fun necklines and wearable separates. Judging from the sketches she shared, it looks like there will be a graphic tee with the word “Fletch” across the chest, as well as a chic red flared jumpsuit and some trendy tops. We could see ourselves wearing approximately every single piece here.

Though few other details about the line have been shared, we know that Fletch Clothing will launch on June 13 at shopfletch.com. We’re crossing our fingers that it will ship to Canada because we need this collection in our lives, stat!

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