To go along with the opening of its first flagship store in New York, Alexander Wang has re-launched his label’s website with a completely new design, graphics and content. The site, which sells accessories, ready-to-wear, and Wang’s successful and lower-priced T by Alexander Wang, still only offers U.S. shipping, but international destinations are expected to be added by the end of the year. Beyond the e-commerce component, visitors can get the latest news, campaigns, videos, and updates on special collaborative projects.
The first of these projects is a collaboration with acclaimed artist Terence Koh, who created a mask, in the form of a halo of light, to obscure the models’ face in the e-commerce pictures. The series will be ongoing in future seasons. There is also a never-before-seen documentary style video featuring DJ Diplo and model Ashley Smith the faces of the Spring 11 T by Alexander Wang campaign.
