Department store chain Macy’s is pulling out all the stops to regain the love of the public. By pairing up with some of the industry’s biggest house-hold names, the company (which now ships to Canada!) is seriously amping up its street-cred. We rounded up four of the most anticipated projects that are turning this average shop into a flourishing designer gold mine.
Giambattista Valli: The rumors are true! The fabulous Italian couture designer Giambattista Valli has been confirmed as the next Impulse designer collaboration for Macy’s. The line, scheduled to hit stores on October 6, will offer lightweight jackets, cocktail dresses, graphic tees and tailored pants in feminine fabrics, bold prints and colours, lace, tweed, and faux fur. With a price tag ranging from $50 to $150, what’s not to love?
Anna Dello Russo: Anna Dello Russo, editor-at-large for Vogue Japan, has been appointed as a guest curator for Macy’s in house practical workwear INC line. The style star, who appeared in an INC campaign alongside supermodel Karolina Kurkova, has agreed to help edit the line and style future campaigns and advertisements.
Karl Lagerfeld: Karl Lagerfeld’s highly-anticipated limited edition collection will be available for purchase in select Macy’s stores and online as of August 31st. The 45 piece collection will feature Lagerfeld classics, including structured jackets, high collars, and tuxedo silhouettes all for under $170. The line will also offer flirty printed day dresses, inspired by the frocks he designed for at Chloe, as well as graphic tanks portraying the designer himself. Canadian supermodel Coco Rocha was chosen as the face for the Impulse line, who stars in the ad campaign shot by Lagerfeld in his Paris studio.
Steven Tyler: Andy Hilfiger has revealed feather-donning rock star Steven Tyler as the inspiration for his newest collection, Andrew Charles, exclusive to Macy’s Impulse department. Steven’s gypsy, boho-chic aesthetic will be replayed in the garments, which are set to hit stores in September. The line will also feature a collection of scarves, called “Rock Scarf”. While Tyler will not be directly involved in the design process, he has been contracted as the face of the brand for one year. His daughter Chelsea will also be featured in the campaign, making this project a family affair.
Watch Now: Anna Dello Russo talks about her collaboration with Macy’s