10 Questions With Scott Schuman, The Sartorialist

With over 5.8 million search engine mentions, 13 million page views a month and rumoured million-dollar annual advertising revenue on his seven-year-old site, The Sartorialist, photographer Scott Schuman, has translated the art of street style into real money. But more than mastering the bottom line, this photographer has shifted culture, turning industry backbenchers and everyday people into lens bait, and inspiring us all to dress accordingly. We caught up with the New Yorker (via Indiana) as he launches his second book, Closer, full of unseen images—from Japanese Kawaii girls to Italian gentleman oozing sprezzatura—that take on a new richness on the peerless printed page.