You know a Ref girl when you see one. Probably she’s wearing a floral print and at least one piece in her outfit is linen. That wicker bag she’s carrying is *vintage*, thanks for asking. She gets everywhere by bicycle and somehow never has a bad hair day despite always wearing a helmet. In short, her personal vibe is synonymous with California: sunny, laidback, striving to be sustainable and just a little bit provocative.
It’s also enviable to the max. I mean, who doesn’t want to look like Zoë Kravitz as 2019 Anne of Green Gables on a coffee run (reusable mug in tow, obv)? Certainly, tons of celebs do—which is why the brand counts the likes of Ashley Graham, Kaia Gerber and Kendall Jenner as fans. Lucky for us Canadians dreaming of that coastal life, we can now shop Reformation easier than ever thanks to a new brick-and-mortar store opening in Toronto this month.
Earlier this spring, the brand flew us out to L.A. to check out their sustainable shoe launch, where we got the hush-hush details on their international expansion. “We wanted to build a space where our Canadian customers can come in and experience the brand firsthand,” Ref founder Yael Aflalo told us. “There is something nice about heading in store and trying things on IRL.”
Here’s everything else we know about the new opening:
When is Reformation coming to Canada?
Canada’s first Reformation store is set to open July 11, 2019—a.k.a. ANY MINUTE NOW.
Where is the Canadian Reformation store located?
Yorkdale mall in north Toronto will be the home of Canada’s first Ref store. “We have a ton of Reformation fans in Toronto, so when we thought about expanding internationally, it made sense as our first permanent location outside the U.S.,” said Aflalo. The new digs will be located in the Nordstrom-flanked wing of the mall alongside Warby Parker, OVO and Zadig & Voltaire.
What will the new store look like?
Similar to the U.S. outposts, Ref Toronto will reflect the refined boho vibes of its wares: think vintage furniture and bleached wood finishes. Cool flex: The store will offset 100% of electricity usage with wind energy.
What styles will be available in store?
Customers can expect to find a mix of Ref’s best-sellers, including denim, jumpsuits, cute tops and, of course, summer dresses. “Our dresses have always been our most popular items,” said Aflano. “They’re super versatile and timeless, so you’ll have them in your closet forever.” The store will also be stocking select items in petite and extended sizing. Prices will range from $45 to $375.
What if I don’t live in Toronto?
Canadians can still shop Reformation online and, coinciding with the Toronto store opening, can now take advantage of free express shipping and flat-rate duties.
So, when are we going?