Fashion & Beauty

9 Feminist Lingerie Brands to Put on Your V-Day Wish List

Because self-love is the best love

by

Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2019, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are nine female-led lingerie brands that put women first.

Feminist lingerie
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ThirdLove

24/7 Classic Contour Plunge Bra, $90, thirdlove.com

Frustrated by her ill-fitting bra collection, in 2012 Heidi Zak teamed up with designer Ra’el Cohen to tackle bra making in a whole new way, including half sizes and colours optimized for a range of skin tones. They recently announced 24 new sizes in up to a 48-band size and cups AA through H, putting their total size offerings at an impressive 70.  

Related:

Newsflash: You Don’t Have to Be a Certain Size to Slay the Lingerie-for-Day Trend
The Best Lingerie Shops Across Canada to Find Your Perfect Bra
5 Iconic Movie Scenes to Inspire Your Spicy Valentine’s Day Lingerie
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