Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2019, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are nine female-led lingerie brands that put women first.
24/7 Classic Contour Plunge Bra, $90, thirdlove.com
Frustrated by her ill-fitting bra collection, in 2012 Heidi Zak teamed up with designer Ra’el Cohen to tackle bra making in a whole new way, including half sizes and colours optimized for a range of skin tones. They recently announced 24 new sizes in up to a 48-band size and cups AA through H, putting their total size offerings at an impressive 70.
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