Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2019, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are nine female-led lingerie brands that put women first.
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Signature Lace Low Rise Thong, $31, hankypanky.com
Forget any notion you have of thongs being uncomfortable. Launched by Gale Epstein in 1977, Hanky Panky changed the thong game in 1986 with the introduction of its now legendary invisible design. It wasn’t until 2004 when an article in the Wall Street Journal described them as “lace butter” that they finally got the recognition they deserve, forever erasing the term VPL from our vocabulary.
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