Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2019, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are nine female-led lingerie brands that put women first.
Fleur du Mal
Fuller Cup Dotty Demi Bra, $178, fleurdumal.com
Canadian Jennifer Zuccarini is a lingerie force to be reckoned with, having launched both Kiki de Montparnasse and Fleur du Mal, with a stint at Victoria’s Secret in between. At Fleur du Mal’s studio/retail space in New York City, immerse yourself in her insanely hot brand, which has a fanbase that include the likes of Gigi Hadid and Victoria Beckham. And big news for bigger busts: Zuccarini recently launched a Fuller Cup collection that goes from DD to G.
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