Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2019, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are nine female-led lingerie brands that put women first.
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Savage X Fenty
Open-Back Hearts Hipster, $42, savagex.com
It’s no secret that Rihanna brings sex appeal to everything she touches, and Savage X Fenty lingerie is her erotic bad gal wonderland. If you’re looking for playful, hot, cheeky or all of the above, her Valentine’s Day collection "A Savage Kind of Love" ticks all of the right boxes and includes accessories like velvet heart pasties and kitty whips. Wild thoughts indeed.
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