The fashion industry is in a state of serious renewal: suddenly, celebrity blogs are influencing shoppers just as much as fashion houses (and fashion editors), comments on brands’ Facebook pages are impacting not only what shoppers buy but what designers create, and labels are live-tweeting from fashion weeks and inviting guest editors to curate their Instagram feeds. What it all amounts to is a new style of storytelling in the fashion industry—one that relies, above all, on heavy collaboration.
In the spirit of all this, FLARE and Hudson’s Bay have come together to form a fashion partnership in the form of a fresh new lookbook for spring (the perfect occasion for reinvention). Inside, you’ll find 119 on-trend finds for the season, plus Q&As with designers Kimberley Newport-Mimran of Pink Tartan, Yasmin Sewell of Être Cécile, and Marta Marques and Paulo Almeida of Marques’Almeida. Download the lookbook at the App Store or Google Play for FREE, click here to shop some of our favourite pieces, and see below for a behind-the-scenes video of the shoot!
*Correction: The Suno dress that appears on page 49 of the April issue is $685, not $199. Hudson’s Bay would like to apologize for the error and any inconvenience this may have caused.