Meet Your Match: Which Celeb Lifestyle Site Is Right For You?

Is it just us, or does every blonde celebrity in Hollywood have her own lifestyle brand now? It's clearly time to get on board—we break down which site is right for you

One celebrity lifestyle brand fits all? Not quite. Maybe an ikat trench coat is your idea of eternal love, or maybe you’re looking for a skin care line to help you rebound from your summer fling (with the sun). Let these famous ladies fill your life—and your shopping cart—with all the right things.


You: Looking for money-can’t-buy experiences, limited-edition collaborations with hip designers, envy-inducing name-dropping editorial, LA-meets-London décor advice, below-the-belt beauty treatments.

Your Dream Girl: Who could it be, but Gwyneth Paltrow? With her lifestyle site Goop, she’s made headlines for gold juicers and vaginal steaming, but that’s just the tip of the luxe Champagne bucket. Her other recos include a personal SoulCycle bike, $1000+ plaid shirts and bespoke recipes from the world’s top chefs, because sometimes Mario Batali cooks her dinner.

You: Falling down an Etsy rabbit hole is your afternoon vice. Always looking for homemade-meets-haute pieces and thoughtful gifts. You follow celebrity street style, but aren’t impressed with run-of-the-mill Rag & Bone booties. And you like to dress your table much like you dress yourself, focusing on distinctive conversation pieces and small-batch fare that subtly whispers, “My life is better than yours.”

Your Dream Girl: Blake Lively parlayed her reputation as a fashion darling into Preserve, launching it with a Vogue cover and promoting it with an enviously photogenic parade of maternity and press junket outfits. Eye-catching capes in bold prints, jumpsuits fit for the Copacabana and druzy rings made for layering all have Blake’s stamp of approval. (And her fashion choices have some clout—she’s never worked with a stylist, even for red carpet events.) Preserve is rounded out with dreamy stories about hearth and home, artisan profiles and one-of-a-kind items perfect for gift-giving, like Mr. & Mrs. spoons, hand-pressed stationery and hot chocolate on a stick. 09/30 UPDATE: Lively announced via Vogue.com that she will be shutting down Preserve as of October 9. “We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way.”

@reesewitherspoon kicks off the week with a little sunshine in our #PeachGraphicTee (link in bio xo) ow.ly/R097m ☀️🌺

A photo posted by Draper James (@draperjamesgirl) on


You: You’ve never met a Pinterest board you didn’t love. Dream home includes a wraparound porch and monogrammed towels in every room. Pithy inspirational quotes cover your vision board, there’s a stack of best-selling chick-lit on your dresser and fresh cut flowers are considered a staple, not a splurge.

Your Dream Girl: Draper James, y’all! Reese Witherspoon has channeled her Southern charm into a bright and sunny e-shop that includes plenty of affordable options for the everygal, including floral peplum tops, mint julep cups and powder room pouches (aka make-up bags). If you’ve loved Reese’s street style as of late, get thee to Draper James—about 80 percent of it is featured on the site. Rumour has it that Draper James is opening a bricks-and-mortar location in Nashville—we fully expect Reese to be sitting out front in a rocking chair, charming us with Southernisms while sipping a glass of (spiked) lemonade.  

You: Dancing in front of the mirror is your cardio. When shopping, stylish and functional pieces get top billing; flashy name brands and trends don’t impress you much. Monochromatic tones and classic cuts are your go-to, but unexpected twists that show off your cheeky side are always welcome.

Your Dream Girl: Ellen DeGeneres has taken her on-point steeze (sharp blazers, perfect button-downs, slim-cut pants and brogues and sneakers all day every day) and created a new-ish lifestyle line, ED by Ellen. Tennis sweaters, seersucker jackets and logo-free baseball caps could find a home in any closet, and her Provençal-meets-West-Coast aesthetic shines through in animal-print tees, rabbit-adorned trays and farm-themed coasters. Dancing shoes not included.

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