Vita Coco: Star Tonic

stars go crazy for Vita Coco

Madonna’s Sticky & Sweet book just dropped and the DVD is coming out in March.  But Madge has been busy putting her name behind something else that’s, well, sticky and sweet.  Together with Demi Moore and Red Hot Chili Peppers’ frontman, Anthony Kiedis, she’s put some bucks into Vita Coco coconut water.  Made from Brazilian green coconuts, the drink is one of the fastest growing beverage brands in the U.S and can be found at Whole Food Market stores across Canada.  Wonder if Jesus Luz turned the material mom onto this? —Olga Bran