Celebrities like Sarah Jessica Parker, DJ Leigh Lezark, and Gossip Girl’s Chace Crawford helped celebrate the launch of H&M’s latest designer collaboration with Maison Martin Margiela on Tuesday night in New York.
The guests were treated to a party held in a glamorously rundown building in downtown Manhattan. The location couldn’t have done a better job to reflect the label’s aesthetics with its peeling paint and crumbling walls. In addition, rather than opting for the atypical runway presentation, dancers modeled the clothes in multiple performance art pieces.
Another notable attendee was rapper Kanye West (sans current beau Kim Kardashian), the man who put the avant-garde label on everyone’s radar with the song “Paris.” Thanks to the designer collaboration, West won’t be the only one asking, “What’s that jacket, Margiela?”—Portia Baladad
WATCH NOW: Masion Margiela for H&M New York Event