Tiffany & Co. Will Design Jewellery for "The Great Gatsby"

The iconic jeweller has signed on to create custom pieces for Baz Luhrmann's upcoming film adaptation

Photo by Keystone

Baz Luhrmann’s The Great Gatsby adaptation just got a whole lot glitzier: Tiffany & Co. has signed a deal to create one-of-a-kind baubles, china, and home ornaments for the film.
Academy Award winning costume designer Catherine Martin (Moulin Rouge!) chose the iconic New York-based jeweller because it was a fixture during the prosperity of the Roaring Twenties. Gatsby author F. Scott Fitzgerald himself was a customer, and Louis Comfort Tiffany, the company’s first design director, was one of the Long Island socialites that feature in the book. “The Tiffany & Co. archives have proven to be an invaluable resource in looking back at this Golden Era of affluence and fine jewellery,” Martin said. “We have both created and recreated pieces that we hope will do justice to this extraordinary novel.” Since this is the Jazz age we’re talking about, luxuriously long-stranded pearls are likely to be ubiquitous — it’s hard to imagine a flapper dress without one.
We can’t hide our excitement about this movie, and the prospect of ogling custom-designed jewellery only adds to it. We expect Daisy Buchanan, played by the lovely Carey Mulligan, to sport nothing less than a diamond as big as the Ritz when the film premieres in November 2012. -Allison Friedman