How Taylor Swift Surpassed Kim Kardashian on Instagram

She's now the most popular person on Insta—we take a look at the posts that helped her top 45 million followers

Well, Kim, we hope you enjoyed your brief reign as the queen of Instagram. A mere two weeks after she booted Beyoncé off her throne, Kim has been usurped by Taylor Swift, who last night reached 45.7 million followers, making her the most popular person on the social media channel (not to mention IRL).

A photo posted by Taylor Swift (@taylorswift) on


Here, we take a deep dive of the winning combination of posts that gave her the competitive edge:

1. The Cat Post
Taylor’s kitten brood is undeniably adorable. We simply cannot get enough of the adventures of Dr. Meredith Grey and Detective Olivia Benson. From their jetsetting travels to their more quiet moments at home, life is pretty glam for these felines—is it weird to be jealous of a cat?

Detective Olivia Benson is sitting in her chair, thinking about her life. A photo posted by Taylor Swift (@taylorswift) on


2. The BFF Post
Taylor is the O.G. instigator of #squadgoals, and it’s obvious why: Her girl gang, which includes Cara Delevingne, Lena Dunham, Selena Gomez, Gigi Hadid and Karlie Kloss among other it-celebs, often makes cameos in her Instagram feed, leaving us all wondering how we, too, can join the ultimate cool girls club.

💕just look at these two.

A photo posted by Taylor Swift (@taylorswift) on


3. The Perfomance Post
We may have to wait until October to catch Tay’s #1989WorldTour when it comes back to Canada, but in the meantime we can feel like we’re on the road with her by blasting the album and following her feed’s awesome documentation of every show she’s played so far (with the BEST unexpected musical guests).

Ellen Degeneres, the pop princess. A photo posted by Taylor Swift (@taylorswift) on


4. The Kanye-related Post
Taylor has had many tumultuous relationships (we’re looking at you, Joe Jonas, John Mayer and Harry Styles), but it’s her ever-evolving friendship with Kanye West that really keeps us guessing. After he infamously dissed her at the MTV Video Music Awards in 2009, the two have managed to patch things up, and according to Tay’s Instagram she’ll even be his running mate if he actually does make a presidential bid for 2020.

Awwww Kanye sent me the coolest flowers!! #KanTay2020 #BFFs A photo posted by Taylor Swift (@taylorswift) on


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