Following the lead of on-again girlfriend and Balenciaga spokesperson Kristen Stewart, Twilight star Robert Pattinson has reportedly signed a deal with Christian Dior to become the face of the fashion house’s fragrance line for men.
The deal is estimated to be worth $12 million for three years with Pattinson starring in a series of ad campaigns for Dior, according to E! News. He’ll join celebrities like Natalie Portman, Marion Collillard and fellow Brit Jude Law on Dior’s long roster of celebrity spokespeople.
While he may have the brooding look down pat thanks to his role as vampire Edward Cullen, here’s to hoping that Pattinson’s Dior campaign will be just as interesting as Brad Pitt’s push for Chanel No. 5.—Portia Baladad
Update: A rep for Dior told The Hollywood Reporter that no contract has been signed with Pattinson