Madonna To Launch A New Fragrance and Clothing Label

Called Truth or Dare, the line will consist of a fragrance, shoes, and accessories

Truth or Dare by Madonna bottle shot

Photo Courtesy of Coty

Photo by Keystone

Madonna’s already had a hit with her Material Girl clothing line. Now she’s setting her sights on a new customer: the Material Woman. The pop icon’s second lifestyle brand will be called Truth or Dare by Madonna, and will cater to a more mature crowd than the more junior, cheap-and-chic Material Girl label. Truth or Dare’s first product will be a floral-inspired women’s fragrance (as previously reported by FLARE’s Editor-in-Chief Lisa Tant), followed by accessories, shoes, bags and lingerie. The fragrance will hit stores in March. Aimed at women between the ages of 27 and 50, the line will draw inspiration from Madge’s characteristic blend of power and femininity. We’re keeping our fingers crossed for oversized hair bows, studded cuffs, and elbow-length lace gloves. –Allison Friedman

Click here to see the story behind Madonna’s success as a fashion mogul.