Yesterday’s Beauty Test Drive featured tips on how to achieve the perfect faux glow because while the summer sun ups our happiness quotient, it can do some serious damage to our skin. So what better way to promote a sunless tan then with a famous beautiful face? St. Tropez, the world’s leading self-tan brand has announced Kate Moss as the new face and body gracing their first global advertising campaign. The stunning super is seen sporting an enviable golden tan in the new campaign photos shot by Norwegian beauty and fashion photographer Sølve Sundsbø. “Kate’s fashion icon status is important to us, but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful, but she has this amazing attitude,” says Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez. 2013 has been a strong year for Moss’ career signing on to front campaigns for haircare brand Kerastase, Givenchy, Stuart Weitzman, Liu Jo and rag & bone, as well as her long-time collaboration with Rimmel London.
Kate Moss the New Face of St. Tropez
Kate the Great shows no sign of slowing down in 2013 with a new campaign as the face and body of St. Tropez