Kate Moss is the face of many brands but—despite her signature tousled tresses—the blonde beauty is diving into the luxury haircare market for the first time. The top model has been confirmed as the face of Kérastase’s new Couture Styling range, available this May.
Behind the hair is Kate’s friend Luigi Murenu, artistic director for Kérastase Styling, who used the new textured products to work her free-flowing waves into a variety of structured, sleek and enviable looks. From a halo of curls to a body of low-maintenance locks, Kate undergoes several hair makeovers backstage at the campaign photo shoot in the video below.
Beyond fronting cosmetic campaigns like Dior, the model muse has launched four fragrances and designed a makeup collection for Rimmel, while the professional haircare brand has been used behind the scenes at fashion shows like Jason Wu.