Celebrity

Ivanka Trump Coming to Canada to Launch...Ice Cream?

Magnum Ice Cream, the Belgian luxury ice cream maker, has chosen Ivanka Trump as its newest spokesperson

Photo by Getty Images

Magnum Ice Cream, the Belgian luxury ice cream maker, has chosen Ivanka Trump as its newest spokesperson — and the celebrity of choice to introduce the brand to Canada.

Though it may seem like a strange pairing, the ice cream bar maker has long been teaming up with of-the-moment celebrities to celebrate their products. Past campaigns have included Eva Longoria, Lost‘s Josh Holloway, Benicio del Toro, and perhaps most notably, Rachel Bilson and Karl Lagerfield, who designed a series of short films for Magnum.

The model/businesswoman/actress will be in Toronto on May 11 for the launch, and the Lagerfeld/Bilson films are set to be released this month. 

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