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Magnum Ice Cream, the Belgian luxury ice cream maker, has chosen Ivanka Trump as its newest spokesperson — and the celebrity of choice to introduce the brand to Canada.
Though it may seem like a strange pairing, the ice cream bar maker has long been teaming up with of-the-moment celebrities to celebrate their products. Past campaigns have included Eva Longoria, Lost‘s Josh Holloway, Benicio del Toro, and perhaps most notably, Rachel Bilson and Karl Lagerfield, who designed a series of short films for Magnum.
The model/businesswoman/actress will be in Toronto on May 11 for the launch, and the Lagerfeld/Bilson films are set to be released this month.
FILED UNDER: Ivanka Trump Toronto
