Is Lana Del Rey The New Face Of H&M?

The blues singer is reportedly shooting an H&M campaign in New York

Photo Courtesy of Universal Music Canada

Lana Del Rey sings about blue jeans and white shirts in her song ‘Blue Jeans’ – but now she may be modeling them. The singer has reportedly been tapped as the new face of an H&M campaign.

“She’s shooting an H&M campaign in New York,” a source told the New York Post. Her rep hasn’t confirmed anything yet but they also haven’t denied it. This wouldn’t be Del Rey’s first foray into the fashion world. Along with appearing in endless fashion editorials, from French Glamour to British Vogue, the singer has also had a Mulberry handbag named after her (which ended up being a best-seller, natch). If the campaign comes to life, we can expect pouty poses and sultry over-the-shoulder looks. – Christian Allaire