Celebrity

Georgia May Jagger’s Material Girl Campaign

Georgia May Jagger is the new face of Madonna and daughter’s clothing line

Photo Courtesy of Iconix Brand Group

Photo Courtesy of Iconix Brand Group

Photo Courtesy of Iconix Brand Group

Photo Courtesy of Iconix Brand Group

She’s got them (modelling) moves like Jagger. Georgia May Jagger, daughter to legendary rock star Mick, was announced on Tuesday, July 3 as the new face for Material Girl – the playful teen line by Madonna and her daughter Lourdes “Lola” Ciccone.

Jagger sports a variety of grungy looks in the fall campaign, from leather jackets with oversized lapels to dresses in floral and plaid patterns. Accessories include biker boots, chunky bangles, and her signature big pout.

The campaign for the collection, which is available at The Bay, was actually shot backstage at a rehearsal for Madonna’s MDNA tour. “I spent a lot of my childhood backstage hanging out around amps,” Jagger said in a press release. “That was where we chilled when we were younger. So this photo shoot brought back a lot of memories.”

Jagger follows in the footsteps of former Material Girl face Kelly Osbourne, also the spawn of a rocker. But don’t call her an amateur just yet: Jagger has appeared in ads for Chanel and H&M. Not to mention her mother, Jerry Hall, is also a famous model. Maybe Mick isn’t to credit for those moves afterall. – Christian Allaire

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