Who: Millennial college dropout Elliot Tebele
Why: Tebele scans Twitter, Tumblr and other social media sites for content that’s funny, reasonably inoffensive and hasn’t quite gone viral yet; one of his most popular posts ever was a picture of a baby wrapped up like a burrito. The goal? To have his posts reach far and wide with ample “you have to see this” tagging between friends. Fuckjerry faces the same criticism as currently controversial account The Fat Jewish (re: posting content without proper crediting), but that hasn’t affected his follower count—or his business opportunities. Besides securing sponsored content, he also has a business partner who helped him score a deal for his own clothing line and a partnership with Funny or Die.
Celebrity fans: Gwyneth Paltrow, Jessica and Jerry Seinfeld (Fuckjerry is a homage to him), Justin Bieber, Kim Kardashian, Madonna, Calvin Harris
got fomo @fuckjerry? 🍕😉 #tbt #slicewithmyhomeslice A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on
Who: Jordana Abraham, Samantha Fishbein and Aleen Kuperman
Why: The social feed for Betches Love This mirrors the blog’s cutting humour, but in a more visual way–lots of memes skewering basic behaviour, lamenting hangovers and paying tribute to Clueless, Gossip Girl, The OC and Mean Girls. It toes the line between mocking and celebrating millennial privilege, and these “Betches” have never met a wine meme they didn’t like… which seems good for business. The trio has written a book, Nice is a Place in France: How To Win at Basically Everything, and run a growing e-commerce site.
Celebrity fans: The cast of UnREAL
Goals. (@newyorkermag) A photo posted by BETCHES (@betches) on
Friend of Bae
Why: Friend of Bae’s Insta bio is all #realtalk: S/he doesn’t create the content, but simply chooses the funniest and most outrageous memes to post. Other comedy Instas then poach off FoB, so why not get it straight from the (aggregated) source? Content often swerves into pretty un-PC territory, but that’s part of the account’s charm.
Celebrity fans: None (publicly) yet
#saturdaynight A photo posted by Bae’s Friend (@friend_of_bae) on
Official Sean Penn
Who: Caroline Goldfarb
Why: Did Sean Penn suddenly grow a sense of humour? Nope. “Official Sean Penn” is actually the opposite of real Sean Penn: It’s a stoner-esque celebration of pop culture and cheap-looking emojis. Scrolling through Caroline’s feed is like reading an old high school yearbook littered with doodles, except instead of awkward teenage portraits, you get hilariously dated celebrity photos. Wait, is that Kid Rock flanked by Gwyneth Paltrow and Sheryl Crow? Yes, yes it is.
Celebrity fans: Jessica Seinfeld
when he ask if u like 2 blaze A photo posted by OfficialSeanPenn (@officialseanpenn) on