Max Mara Hosts Private Shopping Event To Benefit Boost

Shopping for a good cause is one of those classic win-win situations. Add bubbly cocktails, tasty crudités, and scintillating company, and we have a night not to be missed. Such was the Max Mara–Boost shopping event on Thursday evening. Hosted by Vanessa Mulroney, Jennen Phelan and Daniela De Gasperis, the party was a chance to indulge in the house’s luxurious Italian fashion while giving back to a truly worthy cause. In tandem with Toronto’s annual Butterfly Ball, which serves as the charity’s primary fundraiser, Max Mara will donate 10% of every guest’s purchase to Boost until November 27th. The organization devotes itself to child abuse prevention and intervention by working with our public services to eliminate violence against children. It goes without saying that the event brought out the city’s most philanthropic shoppers. The hostesses graciously welcomed their guests, as Max Mara’s beautiful clothes and accessories – a much-coveted bag was up for raffle – more than enticed many to give.